Meet the Team you’ll be Working with.

Software Licensing Specialists

With over 100 years of experience in working with Software Mega Vendors. The 2Data consultants are committed to offering best-in-class solutions that deliver value and return on investment.

2Data are a Highly Experienced and Skilled Team of Software License & Procurement Consultants that are driven by Data and Results, delivering a range of Software License Consulting and Cost Optimization services across Microsoft, SAP, Salesforce and Oracle.

Our Mission

Our Mission as an INDEPENDENT Software Advisor is to guide you through the Complex World of Software Procurement, Management and Optimization. Equipping you with the Data and Strategy to ensure your Microsoft, SAP, Salesforce and Oracle Software Contracts are Best-in-Class and Optimized.

We achieve this through our established Team of Mega Vendor Consultants supported by our Methodology and Data that deliver our great License, Cloud, Benchmarking and Negotiation Services.

Meet our Senior Leadership Team

Our senior Leadership Team is comprised of experts with over 50 years of experience in working with Software Mega Vendors. The Leadership Team is committed to the delivery of best-in-class solutions that provide value and return on investment for our clients.
Ed Waters
Sales and Operations Director

Ed started his career in sales before transferring his knowledge to focus on operations and optimisation in the Public Cloud arena. With over 7 years of licensing and optimization experience, Ed has assisted many companies in reducing their Cloud spend and simplify their internal operations. 

Catalina Marin
Oracle & SAP Practice Director

Catalina has over 12 years of experience in Software Asset Management, specialising in licensing challenges, audits, and commercial negotiations. At 2Data, she leads our SAP and Oracle Services with a focus on excellence, empathy, and respect.

Chris van der Zwan
Microsoft Practice Director

He’s known for his incredible drive, transparency, and customer-first dedication. With over 13.5 years of expertise, Chris has found his true passion in the world of Microsoft licensing. He has the technical and licensing expertise to guide customers in optimizing their Microsoft investments and negotiating the best commercial outcomes.

Isabella Tull
Managed Service Practice Director

Bella specializes in managed services, software license management, and technology transformation, with extensive experience across professional services and consulting. Her background in leading complex projects and advising global software vendors enhances 2Data’s ability to deliver independent, best-in-class advisory and managed service solutions.

Oliver Morley-leacock
Director of APAC

Oliver specializes in software licensing, contract negotiations, and procurement strategy, with a decade of experience in the APAC region. His expertise in C-level negotiations and optimizing software contracts strengthens 2Data’s commitment to delivering independent, best-in-class advisory services.

Megan Peacocke
Marketing Director

Megan specializes in brand building, strategy, and copywriting, helping companies discover their unique voice and create impactful identities. Her expertise has empowered organisations to elevate their presence and achieve success through tailored strategies.

Harmeet Assi
CEO

Harmeet started his early career with Ernst & Young as a trainee accountant. He then proceeded to a career in Software Consulting and Sales with particular focus on Microsoft Licensing and Financial Modelling. Today Harmeet has 25+ years of experience in Sales, Advisory, Optimisation, Negotiation Support and guided more than 150 companies.

Our Core Values.

Partnership

We are passionate about building trust and developing strong relationships, allowing our stakeholders to become valued partners.

Performance

We share a commitment to continually challenging ourselves to be the best, ensuring our clients improve, grow and innovate.

Purpose

We promote company growth by enabling Software Optimization, educating businesses and ensuring accessible expertise.

Curious what we’ve been working on?

Case Studies
2Data Logo I Independent Software Licensing Specialists

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